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A Little About How Facebook Works

A Little About How Facebook Works

This is Why You Click On Those Cat Videos: What Facebook Has Discovered

Here’s a little about how Facebook works – If you ever wonder how social media feeds are built, Fortune has an interesting article about something Facebook has discovered: every user has 2 distinct identities, their behavioral self and their aspirational self.

As the article explains more fully, if asked, people will say they like certain content such as news stories but then do not engage with it in their feed –this is the aspirational self.

Instead users click, like and share more frivolous (sometimes sordid) content, which Facebook calls your behavioral self.

So according to Facebook’s VP overseeing the News Feed, “Facebook is most popular when it serves both the aspirational self and the behavioral self, with the same feed.” This is a big part of how the content in your feed is determined.

Find out more about the psychology of media in Fortune’s article:



Do You Use Facebook’s QR Reader?

If you use Facebook on your phone, you may have noticed or previously used the QR Code Reader.

When you see a QR – a barcode like the one below – you can use the reader in the Facebook app to align the code within the frame and follow the link.

Usually QRs are like hyperlinks that lead to a website, but they can also do things like pull up an address in Maps, or add contact info to your phone.

This QR should take you to our Facebook page:

FaceBooks QR Code

Scan to reach our FaceBook page

This post features an article about FaceBook works, and the psychology of media.  Click here for more helpful articles we’ve come across for businesses.